GOOGLE ’S PLAN FOR 2014
Due to increased usage and demand for content, apps and devices across its platform, search giant Google is set to make "strategic" investments in Android, Chrome and You Tube.
It seems that Google will continue to invest in three major areas. These
include core ads (search and display advertising) and businesses that
demonstrate high consumer success, such as YouTube, Android/Play and Chrome. It
will also invest in new businesses towards driving adoption and innovation like
social, commerce and enterprise.
Google chief financial officer, Patrick Pichette said the firm will continue
to invest for the long term and its infrastructure continues to be a key
strategic area, and said:
"Our free cash flow, in consequence of all this, was $3 billion. So
there you have it, strong results and an optimism that provides us the
confidence to fund strategic growth opportunities, including Android, Chrome,
YouTube, Enterprise, just to name a few," he told analysts.
The
company, headquartered in Mountain View, California, said last week that
consolidated revenue rose 17% to $16.86 billion in the October-December
quarter, helped by strong demand for content, apps and devices. Net income
climbed 17% to $3.37 billion. In the fourth quarter of 2013, capital
expenditure was $2.26 billion, a majority of which was used for production
equipment, data-center construction and real estate purchases.
As of December 31, the company had cash, cash equivalents and marketable
securities of $58.72 billion.
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